Al-Hasel General Trading Establishment is a name synonymous with leadership in the food and consumer goods sector with a rich history spanning over 38 years of delivering quality that meets our customers' expectations and earns their trust. The business was built from scratch and has steadily grown to become a prominent name throughout the Republic of Yemen. Offering products that can be found in almost every home, it is a trusted destination for the most renowned and quality brands.
The establishment is based on principles framed by ethical human values that have propelled it forward along with its continued prosperity. Since its inception, the company has built a strong reputation in the business world for its unwavering commitment to its core values and principles, even in the most challenging times and conditions, and its focus on quality and operational efficiency. The establishment owns several leading brands including (Al-Rayah, Al-Mudhil, Grant, Wujood, Al-Mubhir and Al-Yasmeen). Since its inception, the establishment has been dedicated to offering the highest quality products to its customers and constantly strives to meet all customer needs by developing products with global quality standards. As a result, our various fast moving high quality products are present in most provinces of the Republic of Yemen.
Al-Baydaa City
Sana'a City
Aden City
To provide the Yemeni market with high-quality food and beverage products while adhering to ethical business practices
To be the leading food and beverage distributor in Yemen, recognized for its commitment to quality, reliability, and customer service.
Al Hasel operates on a foundation of customer satisfaction, quality, integrity, and innovation.
Al Hasel has received numerous awards for its contributions to the food and beverage industry in Yemen.
Al Hasel has been consistently recognized for its excellent customer service and product quality.
Al Hasel is recognized for its active role in supporting community initiatives in Yemen.
